The cannabis industry continues to expand. 38 states now they have some form of legal marijuana, and more people come online every year. And careers in space exploded. There are now more workers in the cannabis industry in America than there are dentists, according to the Leafly jobs report.
With over 428,000 full-time equivalent jobs, many people are wondering how they can get started working with weed. In well paid from corporate positions to entry-level gigs, there’s a career in cannabis for just about anyone.
For those looking for jobs in the newly created marijuana market, these six jobs are in high demand.
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Cultivation facility team leader
It takes a lot of work to grow good cannabis. Between watering and feeding the plants, harvesting and harvesting, and trimming the cured buds, there are several steps from seed to sale.
Many growing facilities rely on automation for some of the tasks performed. But it still takes a team of people to make sure everything runs smoothly. From keeping rooms sanitized to monitoring environmental controls, there’s a lot to do. Working on growth is hard work, and managing a team can be even harder.
Cultivation managers are crucial. They control standard operating procedures and ensure the plants are healthy. If not for the team leader, the facility could face low yields and subpar product.
Another space that requires precision and efficiency is the extraction laboratory. Concentrated cannabis is used in food, tinctures, steam cartsand other products, which means it is always in high demand.
Extraction technicians operate special equipment designed to separate the active cannabis ingredients from the plant. This can include hydrocarbon processes such as butane hash oil or water-based extraction such as live resin. With the incessant need for cannabis oil, these jobs form a large part of the supply chain.
The learning curve for cannabis is steep. For the average American, finding out what products are out there and what to choose is a mind-boggling experience. The mere thought of going to a dispensary can be overwhelming. All of this creates a real need for compassionate and empathetic educators.
Patient consultants, community educators, and plant experts help connect the dots for the canna-curious. They can offer one-on-one classes or meetings that create a safe space for people to learn. Some brands are even choosing to create their own specially trained in-house teams that visit places like senior citizen communities (coupons in hand).
These plant managers reach out to people at their level, opening doors and sharing knowledge.
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Dispensaries are the cornerstone of the cannabis industry. good retail experiences create customer loyalty and repeat purchases. Given that Americans spend more money in cannabis than chocolate, competition for the coveted dollars is fierce.
A retail manager is responsible for creating the perfect environment for sales. They also have the important (though less exciting) responsibility of compliance. Legal dispensaries are highly regulated and one misstep could put the license in jeopardy. The retail manager ensures that all bases are covered while also setting the standard for a positive and profitable customer experience.
Whether it’s a cannabis brand or a service provider, there needs to be someone responsible for growing and maintaining the customer list. Salespeople and account executives drive business development and customer retention, often resulting in commissions. The work can be high pressure, but it has great rewards.
Account executives must be creative, agile and motivated. As mentioned above, competition in cannabis can be fierce. But when successful, a good salesperson can help the company grow and prosper.
For account executives to have customers, the demand for their product or service needs to come from somewhere. This is where demand generation comes in.
A form of marketing, demand generation creates a customer journey funnel that relies on data to drive conversion. This could include pay-per-click advertising, e-commerce, search engine optimization, or targeted email campaigns.
According to a recent survey, 30% of consumers think that all cannabis brands are pretty much the same. Demand generation leaders can help shift the narrative to help the business stand out and get a sale.
As federal legalization of marijuana centimeters closer, the number of cannabis-related jobs is likely to increase. Newcomers should remember that industry experience is not required to be successful in the industry. Instead, consider your skill set and which industry it serves best. You may be in the green sooner than you think.
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